Category: Agency News

As the New Year approaches, Parimatch is thrilled to introduce an exclusive addition to its gaming lineup. The all-new instant game Fire Boom is here to ignite your gaming passion with explosive action and generous rewards, while the beloved Coin Train gets a festive winter-themed upgrade for the holiday season. Currently, both games are available…

Read More “Parimatch’s Exclusive Gaming Lineup: Fire Boom and Coin Train Holiday Edition” »

Over the past few days, K-fans have been treated to an absolute spectacle. With brands across the board jumping on the hype train, the excitement for the next season of the iconic Squid Game is at an all-time high. Amidst all the K-drama madness, one brand managed to stand out from the crowd-Knorr. Knorr collaborated…

Read More “Embrace the Slurp and Celebrate K-Culture with a Side of Ramen” »

In an effort to foster greater awareness about healthy eating habits and nutrition, over 250 students and their parents participated in an interactive and educational event, Achchi Bhookh Quiz, organized in Mumbai. The third edition of the event, hosted by Slurrp in association with Lupin Aptivate, featured a lively quiz competition, focused on enhancing knowledge…

Read More “Aptivate Achchi Bhookh Quiz – Grand Finale Engages and Unites Students and Parents to Boost Nutrition Awareness” »

Dr. Narendranadh Meda, one of the city’s leading Vascular, Endovascular & Podiatric Surgeon, has recently added a state-of-the-art Esaote’s O-Scan MRI machine from Esaote to his hospital, further elevating the standard of care provided to patients in Hyderabad and surrounding regions. The acquisition of this advanced diagnostic technology is expected to significantly improve the accuracy…

Read More “Dr. Narendranadh Meda Introduces Esaote’s Cutting-Edge O-Scan MRI Machine to Enhance Podiatric (Foot and Ankle) care in Hyderabad” »

PayU, one of India’s leading digital financial services providers, has announced the integration of LazyPayEMI solution into its checkout platform. This integration underscores PayU’s commitment to enhancing affordability and accessibility in digital payments, empowering merchants to offer seamless paymentoptions for high-value online purchases to customers at checkout. PayU integrates LazyPay EMI, enabling easy checkout options…

Read More “PayU Integrates LazyPayEMI to Offer Seamless Checkout Solution for Millions of Indian Consumers” »

As the world eagerly anticipates the release of Ridley Scotts “Gladiator II,” Parimatch Sports, a high-quality sportswear brand and associate sponsor of PKL, has launched a powerful campaign dedicated to this iconic sport. Drawing parallels to epic gladiatorial battles, the campaign captures the essence of sport-courage, strength, and strategy-along with the brands commitment to empowering…

Read More “Parimatch Sports Turned Kabaddi Players into Gladiators in its New Ad” »

India is witnessing a boom in start-ups, with many focusing on creating eco-friendly products that prioritise environmental conservation. Among these is Raipur-based start-up Gift Kya De (GKD), a rare manufacturing company that has carved a niche for itself nationwide through its innovative approach and dedicated efforts. By producing Make-in-India products, GKD is playing a crucial…

Read More “Eco-Friendly Gifting Revolution: ‘Gift Kya De’ Among 54 Start-ups Selected for Amazon Propel Season 4 from 900+ D2C Brands Across India” »

Surya Sarees, Delhi’s renowned ethnic fashion house, celebrates World Saree Day 2024 with grandeur, grace, and an unwavering commitment to India’s sartorial heritage. Surya Sarees Celebrates World Saree Day 2024 The saree, an enduring symbol of elegance and craftsmanship, reflects centuries of artistry, woven into threads of tradition. Whether it’s the vibrancy of red symbolizing…

Read More “Surya Sarees Celebrates World Saree Day 2024: A Tribute to Tradition and Timeless Craftsmanship” »

The Claridges New Delhi is thrilled to announce the grand reopening of Sevilla, the city’s beloved Spanish and Mediterranean dining destination. After a meticulous transformation, Sevilla returns brighter and more captivating, offering a culinary journey that delights both the palate and the senses. Sevilla at The Claridges New Delhi A Reimagined Mediterranean Experience Known for…

Read More “Sevilla: A Spanish Haven at the Claridges New Delhi” »

JK Super Cement, a prominent name in India’s cement industry, has launched a captivating new television commercial (TVC) featuring Indian fast-bowling sensation and brand ambassador, Jasprit Bumrah. The campaign, titled Game Badal De, draws inspiration from Bumrahs remarkable journey and embodies JK Super Cement’s commitment to innovation, transformation, and resilience. JK Cement’s new TVC featuring…

Read More “Jasprit Bumrah Stars in JK Super Cement’s Bold New TVC, Reinforces New Brand Identity” »

The two-day annual event, Satluj Pride, was held at Satluj Public School, Sector 4, Panchkula. This year marked the 48th edition of the program, celebrating the theme, “New India: Forging Futures, Celebrating Culture.” Students of Satluj Public School performing at the two-day annual event, Satluj Pride 2024 that was held at Satluj Public School, Sector…

Read More “Two-Day Extravaganza ‘Satluj Pride’ Held at Satluj Public School” »

Shoppers Stop, India’s premium fashion, beauty, and gifting omnichannel destination, is thrilled to announce its groundbreaking revolution in the beauty world – Glamfluencer 2025 by SSBeauty. India’s first-ever beauty reality show is designed to discover Indias next Super Beauty Influencer. This pioneering concept marks a transformative moment in both the beauty and entertainment industries, combining…

Read More “SSBeauty by Shoppers Stop Announces the Launch of Glamfluencer 2025 – India’s First Beauty Reality Show” »

Sancta Maria International School, Hyderabad, has brought home the prestigious Best Delegation Award at the first-ever in-person International Schools Partnership Model United Nations (ISP MUN), held at Tenby International School, Setia Eco Park, Kuala Lumpur, Malaysia. Sancta Maria Students receiving Best Delegation Award at ISP MUN Malaysia 2024 The grand event witnessed participation from over…

Read More “Sancta Maria Students Wins Top Honour at ISP MUN Malaysia 2024” »

Based in Chennai, India, Suryadev TMT, a major integrated steel manufacturer in South India, has launched a new campaign celebrating inner strength, resilience and excellence. As part of this campaign, the brand is proud to announce Indian cricketer Ravichandran Ashwin, Chess Grandmaster Viswanathan Anand, and former Indian Formula 1 Driver Narain Karthikeyan, three of the…

Read More “Suryadev TMT Launches New Campaign Focused on Inner Strength with Three Iconic Brand Ambassadors” »

Malkist, the iconic sandwich cracker biscuit brand loved for its unique 14-layer crackers with delicious cheese filling, has launched an indulgent new flavour – Malkist Double Chocolatey. Crafted to delight the chocolate enthusiasts, it has a rich coating of velvety chocolate within the brand’s signature crunchy crackers which are also chocolatey. This double chocolatey taste…

Read More “Malkist Introduces Double Chocolatey Cracker Biscuits: Double the Chocolate, Double the Delight” »

A massive benchmark set across the industry with 200M + impressions for the TVC In line with the digital-first marketing strategy, the campaign ran across social media, TV and top news platforms tapping customers nationwide Further to Signify’s #BrighterLivesBetterWorld vision the TVC highlights Philips’ lighting propositions across segments Signify, (Euronext: LIGHT) the world leader in…

Read More “Signify Celebrates a Record-breaking Success for its Latest Campaign ‘Hum Raaton Mein Sooraj Ugaate Hain’ Starring Rahul Dravid” »

India’s most iconic lifestyle and entertainment supplements, Bombay Times and Delhi Times, have officially kicked off their 30th Anniversary celebrations in grand style. Marking three decades of covering and defining glamour, entertainment, and culture, the celebrations began with Bollywood superstar Akshay Kumar, who unveiled a special tribute to Bombay Times in the form of a…

Read More “Bombay Times and Delhi Times Celebrate 30 Years of Pioneering a New Media Space” »

Prestige, a pioneer in kitchen appliances, proudly marks 75 years of its iconic brand. The revolutionary products from this Prestige Brand has transformed the way homemakers cook nationwide, cementing Prestige’s place as a household name and an industry leader. Prestige Marks 75 Years of Revolutionizing Home Cooking with Iconic Innovative Products From its humble beginnings,…

Read More “Prestige Marks 75 Years of Revolutionizing Home Cooking with Iconic Innovative Products” »

In recent years, the importance of gender equity has come to the forefront as organizations, educators, and policymakers recognize its role in driving societal and economic progress. While gender equality ensures everyone receives the same treatment, gender equity goes a step further, addressing the unique needs of women and the systemic barriers they face to…

Read More “Advancing Gender Equity: A Pathway to Inclusive Leadership and Progress” »

Antara Senior Care, an integrated eco-system provider for lifestyle and lifecare solutions for seniors, and a part of the $4 bn Max Group, is proud to announce a strategic collaboration with Dr. Lal PathLabs, one of India’s most trusted names in diagnostic services. Through this partnership, the two organizations will jointly offer diagnostic services to…

Read More “Pioneers in Senior Care, Antara, Partners with Leading Diagnostics Player Dr. Lal PathLabs to Strengthen its Geriatric Care Services” »

When creating content, preparedness, and flexibility are key, as is a versatile wireless audio system that helps you capture sound easily and quickly without sacrificing audio quality. For creators and videographers, Sennheiser launched Profile Wireless, a two-channel, 2.4 GHz wireless microphone system that connects to mobile phones, cameras, or computers, and can be used as…

Read More “Sennheiser Launches Profile Wireless: Creator’s audio Multitool” »