Agency News

A massive benchmark set across the industry with 200M + impressions for the TVC In line with the digital-first marketing strategy, the campaign ran across social media, TV and top news platforms tapping customers nationwide Further to Signify’s #BrighterLivesBetterWorld vision the TVC highlights Philips’ lighting propositions across segments Signify, (Euronext: LIGHT) the world leader in […]

India’s most iconic lifestyle and entertainment supplements, Bombay Times and Delhi Times, have officially kicked off their 30th Anniversary celebrations in grand style. Marking three decades of covering and defining glamour, entertainment, and culture, the celebrations began with Bollywood superstar Akshay Kumar, who unveiled a special tribute to Bombay Times in the form of a

Prestige, a pioneer in kitchen appliances, proudly marks 75 years of its iconic brand. The revolutionary products from this Prestige Brand has transformed the way homemakers cook nationwide, cementing Prestige’s place as a household name and an industry leader. Prestige Marks 75 Years of Revolutionizing Home Cooking with Iconic Innovative Products From its humble beginnings,

In recent years, the importance of gender equity has come to the forefront as organizations, educators, and policymakers recognize its role in driving societal and economic progress. While gender equality ensures everyone receives the same treatment, gender equity goes a step further, addressing the unique needs of women and the systemic barriers they face to

Antara Senior Care, an integrated eco-system provider for lifestyle and lifecare solutions for seniors, and a part of the $4 bn Max Group, is proud to announce a strategic collaboration with Dr. Lal PathLabs, one of India’s most trusted names in diagnostic services. Through this partnership, the two organizations will jointly offer diagnostic services to

When creating content, preparedness, and flexibility are key, as is a versatile wireless audio system that helps you capture sound easily and quickly without sacrificing audio quality. For creators and videographers, Sennheiser launched Profile Wireless, a two-channel, 2.4 GHz wireless microphone system that connects to mobile phones, cameras, or computers, and can be used as