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IVCA Gears Up for India’s Pioneering GreenReturns Summit 2024

India’s apex industry body for the alternate capital ecosystem, the Indian Venture and Alternate Capital Association (IVCA), is set to host the GreenReturns Summit 2024, one of India’s most significant initiatives focusing on climate change. The two-day Summit will take place in New Delhi from December 2-3, 2024.

IVCA Gears Up for Indias Pioneering GreenReturns Summit 2024

IVCA’s mission is to create a self-reliant and sustainable investment ecosystem for domestic and global capital, addressing the critical financing needs of India’s green transition. The Summit will see participation from prominent institutional investors, including sovereign wealth funds, pension funds, and private equity firms, alongside Indian leaders. The event aims to foster strategic dialogue on channelling global institutional capital into climate-resilient projects by leveraging innovative financial mechanisms, such as blended finance. A key feature of the Summit will be the Green Pop-up Village, which will showcase some of India’s leading companies and start-ups, highlighting their innovations and sustainable practices within the green economy.

Rajat Tandon, President, IVCA, stated, “The IVCA GreenReturns Summit 2024 will serve as a pivotal platform for fostering dialogue, innovation, and actionable solutions to channel global and domestic capital into sustainable sectors. We are laying the groundwork for India’s leadership in the global climate agenda, driving investments that will not only support the nation’s net-zero commitments but also generate long-term economic and environmental returns.”

IVCA’s GreenReturns Summit offers a unique opportunity to showcase the immense investment potential of India’s green economy. Announced at COP26 in 2021, India’s ambitious net-zero target by 2070 positions the country among global climate leaders. However, there is an immediate financing gap of USD 3.5 trillion, part of the total USD 10.1 trillion needed to meet these targets. This Summit aims to address that gap.

The Summit will facilitate dialogue on mobilizing capital, with a focus on areas such as concessional finance, technology transfers, and innovative financing mechanisms. It will also explore actionable pathways to attract long-term, climate-focused capital, accelerating the shift to renewable energy and addressing India’s key climate challenges. IVCA, which represents a combined AUM of USD 340 billion across its 380+ members, has been at the forefront of fostering a thriving investment ecosystem in India. The GreenReturns Summit will further strengthen its leadership in steering the country toward a sustainable and financially resilient future.

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Pokemon GO Welcomes Bollywood Favorites Riteish and Genelia Deshmukh as Brand Faces in India

Pokemon GO, one of the leading augmented reality mobile games by Niantic, is thrilled to announce Bollywood’s favourite couple, Riteish Deshmukh and Genelia Deshmukh, as the brand ambassadors for India. Known for their charm, warmth, and deep-rooted connection to Indian culture, the couple is set to bring their unique energy to Pokemon GO’s growing fan base in the country.


Genelia Deshmukh, an avid Pokemon GO player made a special appearance at the ‘Pokemon Festivities‘ celebrations in Mumbai where Pikachu wearing a saree made its first appearance, to highlight the cultural collaboration and her connection to the game. Known for her family-centric values and advocacy for blending tradition with modernity, Genelia is excited about this unique partnership with Pokemon GO.

Susumu Fukunaga, Corporate Officer, The Pokemon Company; Pikachu; Genelia Deshmukh; Yuki Kawamura, Sr. Director, Strategic Partnerships and Special Projects, Niantic


As a mom and a proud Indian, the ‘Festival of Light’ event is a beautiful blend of tradition and technology. It’s incredible to see Pokemon GO celebrate Indian culture in such a fun and engaging way, with characters like Pikachu wearing a saree! Pokemon has always been special to me, and Pikachu is also both my kid’s favourite Pokemon. Seeing it in a saree is a wonderful experience and being able to share this joy with my family and the world through such an innovative approach is truly exciting,” says Genelia.


Riteish Deshmukh echoed her excitement, adding, “As someone who loves technology and gaming, being part of the Pokemon GO family feels like a natural fit. Playing this game for so long since it came to India in 2016 and now associating with the brand to promote it truly thrills me as it not only encourages fun but also keeps our cultural heritage alive in such an interactive way.”


Yuki Kawamura, Senior Director, Strategic Partnerships and Special Projects, Niantic also expressed his enthusiasm for the partnership, stating, “We’re incredibly excited to welcome Riteish and Genelia D’Souza Deshmukh to the Pokemon GO family. Their deep connection with Indian culture and passion for gaming makes them the perfect ambassadors. We’re always striving to create experiences that resonate with our diverse player base, and with this unique celebration, we’re bringing a special piece of Indian heritage to our global platform.”


As part of their ambassadorship, fans can look forward to special videos featuring Riteish and Genelia sharing their experiences with Pokemon GO.

Genelia Deshmukh with the newly unveiled Pikachu wearing a saree and Pikachu wearing a kurta


Additionally, Pokemon GO is hosting exciting Festival of Lights celebrations, including a special event in Bengaluru on November 3, 2024, at Phoenix Marketcity, where Pikachu will appear in a saree, alongside surprises and giveaways for Trainers.


A sweepstake on Instagram will also offer two lucky winners from India a chance to attend the Pokemon GO City Safari in Sao Paulo.


This partnership not only underscores the couple’s appeal but also highlights Pokemon GO’s commitment to cultural localization in India, making gaming experiences more meaningful for its diverse player base. In September 2023, Niantic also added Hindi language support to the game strengthening its commitment to promote inclusivity, encourage engagement, and enable more players to embark on their Pokemon GO adventures.


About Niantic

Niantic builds augmented reality technology that powers the real-world metaverse. Our Lightship platform is the world’s first scaled AR platform, enabling developers around the world to create AR experiences for phones and eventually AR glasses. Lightship is also the foundation for Niantics hit games, including Pokemon GO, Pikmin Bloom and Peridot.

For more information, visit nianticlabs.com and @nianticlabs.

Pokemon GO Welcomes Bollywood Favorites Riteish and Genelia Deshmukh as Brand Faces in India Read More »

GenZCFO Launches GenZPe: Pioneering Credit Management and Financial Wellness Platform for Gen Z and Millennials

GenZCFO, a premier financial advisory firm, proudly announces the launch of GenZPe, a cutting-edge credit improvement and debt management platform specifically designed for Gen Z and Millennials. Tailored to meet the unique financial challenges faced by today’s younger generation, GenZPe aims to revolutionize credit management through personalized solutions, financial wellness tools, and an intuitive user experience.

GenZCFO Launches GenZPe

GenZPe is set to become an essential resource for young adults seeking to rebuild their credit history, resolve past financial hurdles, or break free from the cycle of debt. The platform offers comprehensive credit management services, including credit counseling, credit score monitoring, and personalized improvement strategies. With a focus on accessibility and ease of use, GenZPe empowers users to take control of their financial future with confidence.

“At GenZPe, our mission is to simplify financial management for Gen Z and Millennials. We want to enable young people to not only address their immediate credit concerns but also build a foundation for long-term financial independence,” said CA Manish Mishra, Founder & CEO of GenZCFO. “Through GenZPe, we provide personalized tools that support financial wellness, helping young individuals manage their credit responsibly and sustainably.”

Key Features of GenZPe

  • Credit Score Monitoring: Real-time credit score tracking with personalized insights and suggestions for improvement.

  • Credit Counseling: Expert guidance and counseling to navigate complex financial situations.

  • Debt Management Solutions: Tailored plans to help users overcome debt and build a healthy credit profile.

  • Financial Wellness Resources: A comprehensive library of tools, including budgeting tips, loan management strategies, and more, designed to foster financial literacy.

Whether users are managing student loans, looking to finance a side business, or recovering from financial setbacks, GenZPe offers the solutions they need to overcome challenges and secure a brighter financial future.

Backed by the Expertise of GenZCFO

The launch of GenZPe is built on the solid foundation of its parent company, GenZCFO, a renowned financial advisory firm known for delivering comprehensive services across a wide range of industries, including retail, manufacturing, food, entertainment, and the BFSI sector. With a proven track record in strategic financial planning, tax planning, regulatory compliance, fundraising, virtual CFO services, and mergers and acquisitions (M&A), GenZCFO has consistently helped clients achieve financial success.

About the Founder

CA Manish Mishra, a Chartered Accountant with over 20 years of experience, has been a key figure in securing over $50 million USD in funding for clients. His extensive knowledge of regulatory frameworks from bodies such as the Reserve Bank of India (RBI) and the Securities and Exchange Board of India (SEBI) has made him a trusted advisor in the financial sector. Manish’s deep expertise in M&A, strategic planning, and compliance has been instrumental in shaping the growth of GenZCFO and now GenZPe.

“We’re extending our core mission of financial empowerment to the next generation,” added Mr. Mishra. “With GenZPe, young individuals will not only have access to crucial credit management tools but also the guidance needed to navigate the complex world of finance.”

Empowering the Next Generation

By launching GenZPe, GenZCFO reinforces its commitment to empowering young individuals to make informed financial decisions. Whether it’s improving credit scores, securing funding for new ventures, or overcoming financial challenges, GenZPe aims to be a reliable and trusted partner for Gen Z and Millennials as they work towards achieving long-term economic independence.


About GenZCFO

GenZCFO is a leading financial advisory firm offering strategic financial planning, regulatory compliance, tax advisory, fundraising, and M&A services. With a mission to empower businesses and individuals, GenZCFO provides tailored financial solutions across industries, ensuring sustainable growth and economic success.

For more information, visit www.genzpe.in, GenZCFO.com, hello@genzpe.in.

GenZCFO Launches GenZPe: Pioneering Credit Management and Financial Wellness Platform for Gen Z and Millennials Read More »

MSM Group Becomes Official Sponsor of Indian Mini Football Team for WMF Men’s U23 World Cup 2024

MSM Group is thrilled to announce joining hands with the Minifootball Association of India (MAI) as the official sponsor of the Indian U23 Mini Football Team for the WMF Men’s U23 World Cup 2024, in Mali Losinj, Croatia. The Minifootball World Cup represents the largest and most prestigious competition organized by the World Minifootball Federation (WMF). Held every two years, this premier event showcases the best of 6-a-side mini-football on a global stage. This exciting partnership underscores MSM Group’s commitment to supporting sports and community development on a global stage.

MSM Group Becomes Official Sponsor of Indian Mini Football Team for WMF Men’s U23 World Cup 2024


As the official sponsor, MSM Group, which includes verticals such as MSM Unify, Q Academy, and Innivec, will receive significant exposure throughout the tournament, thereby providing a unique platform for MSM Group to increase its brand visibility and engage with a passionate global audience. Additionally, upon the team’s return to India, a special photo session will be arranged, featuring the players in their branded uniforms, solidifying MSM Group’s association with the team and the sport.


Sharing his excitement on this partnership, Dr. Raghwa Gopal, CEO, MSM Unify, stated, “At MSM Group, we believe in the power of sports to unite, inspire, and uplift. Our sponsorship of the Indian Mini Football Team is a testament to our commitment to nurturing young talent and promoting a sense of pride in our Indian roots. Supporting these athletes as they represent our country on the global stage aligns perfectly with our value of empowerment.”


Mr. Siddhesh Chindarkar, Secretary-General, Mini-football Association of India (MAI) added,”The Minifootball Association of India extends heartfelt gratitude to the MSM Group and their partners, MSM Unify, Q Academy, and Innivec, for their invaluable support that enabled our team to participate in the WMF U23 World Cup. We especially acknowledge MSM Group and their subsidiaries as the first-ever financial supporters of the MAI India Team in this endeavor. We look forward to their continued support as India prepares for the prestigious WMF World Cup 2025 in Baku, where 32 countries will compete for the title.”


MSM Group believes this partnership is an ideal opportunity to not only showcase the brands but also to support the growth of mini football in India by promoting sports and coming up with new CSR initiatives aimed at community development and sustainability, in line with its mission to drive positive change beyond regular operations.


Brig. Uttam Hukku (Veteran), CEO, South Asia, MSM Unify, added, “Sponsoring the Indian U23 Mini Football Team is more than just a branding opportunity for MSM Group; it is our way of celebrating Indianness and supporting the sporting spirit of the youth. By standing behind these talented players, we aim to foster a sense of pride, resilience, and excellence.”

Tanvir Qureshi, CEO, Q Academy, echoed this sentiment, saying, “At MSM Group, supporting the Indian Mini Football Team reflects our ongoing dedication to empowering the next generation of achievers. We believe that success comes from both opportunity and determination, and we are proud to back these athletes as they represent India with pride and passion. This partnership reinforces our belief in providing platforms where talent, whether in education or sports, can thrive and make a lasting impact.”

MSM Group Becomes Official Sponsor of Indian Mini Football Team for WMF Men’s U23 World Cup 2024 Read More »

Airbnb Launches Co-Host Network, 50+ Guest-focused Upgrades to Personalize Stays

Hosting on Airbnb is one of the best ways to make money from your home, but not everyone has the time to do it. That’s why we’re introducing Co-Host Network, an easy way to find the best local hosts to manage your Airbnb. We’re also making over 50 upgrades for guests that make Airbnb a more personalized app, including recommended destinations, suggested search filters, and personalized listing highlights, all based on your past trips and search history.

Discover top-rated local Co-hosts now available on the Airbnb app. Easily view profiles, reviews and ratings to find the perfect Co-host

Introducing Co-Host Network

Starting today, you can easily find and hire the best local Co-hosts to manage your Airbnb-right in the app. Co-hosts provide personalized support based on your hosting needs, from listing setup to managing bookings, and communicating with guests.

  • Hire the best hosts on Airbnb – Co-hosts are experienced hosts with an exceptional track record on Airbnb. They have an average rating(1) of 4.86, compared to 4.62 for large property management companies(2). In fact, 73% of Co-hosts are Superhosts, and 84% of Co-hosts help manage a Guest Favorite-some of the highest-quality homes on Airbnb.

  • Find your perfect Co-host right in the app – With more than 10,000 Co-hosts across 10 countries, were making it easy to find the best Co-host for you. Our personalized ranking algorithm recommends a list of co-hosts based on more than 80 factors, including your location, hosting experience, and type of home. You’ll see their profile and reviews, and you can connect with them right in the app.

  • Easily collaborate with your Co-host – When you hire a Co-host on Airbnb, everything you need to work together is built into the app. You can message your co-host directly, give them access to your calendar, share payouts, and more.

With the Co-Host Network, we’re taking the work out of hosting,” said Brian Chesky, Airbnb Co-founder and CEO. “Starting today, you provide the home, and we’ll provide an exceptional Co-host.”

From tailored search tips to customized filters and a seamless checkout, discover over 50 upgrades to guide your journey

A more personalized app

The journey from search to booking is now customized for you, with over 50 upgrades, including:

  • Welcome tour – If you’re a first-time guest, we’ll help you get started with a guided tour of the app.

  • Suggested destinations – When you tap the search bar, we’ll recommend locations based on your search and booking history. We’ll also offer shortcuts to your past searches and your recently viewed listings.

  • Search tips – Throughout your search, well offer relevant tips to help you find last-minute stays, discounts from hosts, and more. For example, if you search for a 6-day trip, we’ll suggest you extend by one day to take advantage of a weekly discount.

  • Recommended filters – We’ve redesigned search filters with recommendations based on your past bookings and current search. We’ve also made it easier to view, add, and remove filters.

  • Personalized listing highlights – When you view a listing, we’ll highlight the details that are relevant to your search-like a playroom or backyard when traveling with kids.

  • All-new checkout – Local payments – You’ll soon have access to more than two dozen ways to pay around the world, including Vipps in Norway, Mobile Pay in Denmark, and MoMo in Vietnam.

For decades, travel apps have been one-size-fits-all. We’re changing that today,” said Brian Chesky, Airbnb Co-founder and CEO. “With dozens of new features, this is the beginning of a more personalized Airbnb.”

Upgrades for hosts

We’re also launching more than 20 upgrades for hosts based on their feedback, including:

  • Price tips – View suggested prices based on similar listings in your area, and choose to apply the tips with just a tap.

  • New quick replies – Use customizable templates to quickly send welcome messages, check-in details, directions, and more.

  • Earnings dashboard – Create custom reports to view your earnings, filter income by type, and easily see when payments are on the way.

2024 Winter Release availability

Co-Host Network(3) is available in the app and at airbnb.com/host in 10 countries, including Australia, Brazil, Canada, France, Germany, Italy, Mexico, Spain, UK, and US. Upgrades for guests and hosts begin rolling out worldwide today.

(1) A Co-host’s rating is based on guest reviews for listings they host or Co-host, not the co-host’s unique services.

(2) Property managers with over 30 active listings globally as of September 30, 2024.

(3) The Co-Host Network is powered by Airbnb Global Services Limited, Airbnb Living LLC, and Airbnb Plataforma Digital Ltda. Available in select locations only. Learn more.

Airbnb Launches Co-Host Network, 50+ Guest-focused Upgrades to Personalize Stays Read More »

Signify Light ups the Festive Season: Launches a Power-packed Campaign Featuring Rahul Dravid for Philips

  • In line with the digital-first marketing strategy, the brand campaign will run across social media, TV and top news platforms reaching out to the customers across India

  • Highlighting the Philips’ product propositions across segments, the TVC will be launched with an exclusive anthem

  • Driven by innovation, legacy and leadership the campaign is titled ‘Hum raaton mein sooraj ugaate hain’ further to #BrighterLivesBetterWorld vision

Ahead of the festive season, Signify, (Euronext: LIGHT) the world leader in lighting, unveiled its new television commercial (TVC) starring their brand ambassador, the Indian cricket legend, Rahul Dravid. The campaign highlights Signifys commitment to innovation, leadership excellence, tradition, festivities and the partnership with Rahul Dravid who seamlessly embodies the same spirit.

Signify, the world leader in lighting, unveiled its new television commercial, starring Indian cricket legend Rahul Dravid. Titled ‘Hum raaton mein sooraj ugaate hain’

Focused on bringing in real life impact through the power of light, the high-energy TVC ‘Hum raaton mein sooraj ugaate hain showcases Rahul Dravid in various real-life scenarios, illuminating the lives of people across different walks of life. From illuminating a bustling rooftop party to guiding a young hockey player in a stadium to making roads brighter and safer at night, Dravid’s presence symbolizes Signify’s dedication to bringing light and joy into every corner of life.

Power packed with an energetic exclusive anthem the entire TVC revolves around the themes of customer centricity, leadership, product excellence, safety, energy-efficiency, and innovative lighting solutions. The campaign aims to inspire consumers to make choices that enhance their day-to-day lives through the power of light, contributing to a brighter and sustainable future.

Commenting on the launch of the power packed campaign launch Sumit Joshi, CEO & MD – Signify, Greater India, remarked, “At Signify, we are committed to the well-being of our consumers, and with Rahul Dravid as our new ambassador, we are thrilled and confident that we will deepen the trust of millions of households. His unwavering commitment to excellence, his passion for the game, and his ability to inspire millions resonate deeply with our brand values. This TVC beautifully captures the power of light to illuminate not just spaces, but also lives and dreams across India.”

Highlighting the strategy behind the partnership for the campaign, Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India, said, “In todays rapidly evolving lighting industry, Signify has consistently believed in pushing the boundaries of innovation. Our partnership with Rahul reinforces and our vision to creating a brighter future through cutting-edge lighting solutions. We are excited to bring this campaign ahead of the festival season in India as a celebration of the transformative power of light and how it can empower individuals and communities. Looking forward to seeing the phenomenal response from our customers as they continue to shower us with their trust, love and appreciation.”

Rahul Dravid, Former Captain and Coach of the Indian National Cricket Team, reflecting on the partnership, said, “I’m honored to be a part of the Signify family, Signify’s commitment to innovation, consumer well-being and sustainability resonates deeply with me on and off the field. This TVC showcases the incredible impact that light can have on our daily experiences, and I am glad to be a part of this journey contributing to Signifys mission to illuminate the world sustainably.”

The TVC will be aired across digital platforms and television channels across India. The conceptualization of the film with captivating shots featuring Rahul Dravid are done by Signify’s creative agency Hashtag Orange.

Link to the video: youtu.be/-JdF1kE0n20.

About Signify

Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. In 2023, we had sales of EUR 6.7 billion, approximately 32,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for seven consecutive years and have achieved the EcoVadis Platinum rating for four consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

Signify Light ups the Festive Season: Launches a Power-packed Campaign Featuring Rahul Dravid for Philips Read More »

YES SECURITIES Aims to Boost Income of 800 Farmers via CSR Initiative

  • The project aims to uplift 800 small and marginal tribal farmers from 8 villages in Barwani district, Madhya Pradesh.

  • Aims to double the baseline income of farmers through high-value crop cultivation.

  • A women-run pulses unit, managed by local SHGs, will foster economic independence and leadership.

  • Allied activities initiatives such as solar irrigation unit plus and watershed development to promote micro-irrigation techniques

YES SECURITIES, a leading financial services firm, has laid the groundwork for a pulses unit through its implementing partner – YES FOUNDATION in Barwani district, Madhya Pradesh, as part of its ongoing Corporate Social Responsibility (CSR) initiative. This project will benefit 800 small and marginal tribal farmers from 8 villages, focusing on rural development, sustainable farming, and empowering women self-help groups (SHGs) to enhance livelihoods and foster long-term agricultural sustainability. It also aims to double the annual baseline income for participating farmers through high-value crop cultivation.

YES SECURITIES empowering women self-help groups (SHGs) to enhance their livelihoods


In addition to the pulses unit, YES SECURITIES has expanded its Solar Irrigation Unit Plus to improve access to sustainable farming practices and irrigation solutions. The CSR initiative seeks to promote high-value agriculture, introducing farmers to climate-resilient crops such as creeper and non-creeper vegetables, as well as cereal and pulses cultivation.


The project focuses on improving farm productivity and sustainability through several key interventions. These include raising awareness, providing orientation, and training farmers on climate-resilient practices, along with capacity building. High-value crops such as creeper and non-creeper vegetables are introduced, accompanied by technical knowledge on Package of Practices. Productivity enhancement is targeted through the cultivation of cereals, minor millets, and pulses, while irrigation resources are developed through well repair, deepening, and strengthening, alongside the promotion of micro-irrigation techniques.

Mr. Anshul Arzare, MD & CEO, YES SECURITIES said, “We are committed to driving meaningful change in rural communities by empowering women and promoting sustainable farming practices,” Further he added, “Through initiatives like the Solar Irrigation Unit Plus and the women-led pulses unit, we aim to address key challenges such as income instability and climate resilience, ensuring long-term prosperity for farmers in Barwani.”


This initiative is the empowerment of rural women through the establishment of the pulses unit, which will be operated by local women SHGs. This step not only fosters financial independence but also encourages active participation in high-value agriculture, offering new economic opportunities for women in the region.


Through its ongoing CSR efforts, YES SECURITIES continues to play a crucial role in fostering inclusive and sustainable development, ensuring that communities in rural Madhya Pradesh can thrive economically and socially.

About YES SECURITIES
YES SECURITIES is a wholly owned subsidiary of YES BANK which commenced its operations in 2013 with a clear vision to be the most preferred partner in the wealth creation journey. The Company has transformed from a transactional broker to a financial services powerhouse in a decade. The Company offers a wide array of customized financial solutions facilitating Retails, HNI/UHNIs and Institutional clients.

YES SECURITIES Aims to Boost Income of 800 Farmers via CSR Initiative Read More »

Maharashtra Government’s Advanced MEMS 108 Ambulance Project with Sumeet SSG to Revolutionize Public Health Infrastructure

Sumeet Facilities Limited India, in consortium with Grupo SSGMatrix, Spain and previous service operator BVG India will implement the New ‘Maharashtra Emergency Medical Services’ (MEMS) 108 Ambulance Project in the state of Maharashtra. This project is set to transform emergency medical services in India with the integration of cutting-edge technology using advanced global standards. The 10-year large-scale initiative introduces a new operational model featuring state-of-the-art technology to boost service efficiency and effectiveness, bringing wide scale reform to the healthcare sector across Maharashtra.

MEMS 108 ambulance

Currently, ambulance services across India operate primarily as Patient Transportation Services (PTS). The new project envisioned by the Government of Maharashtra aims to genuinely save lives by utilizing specialized medical equipment during the critical golden hour of a patients emergency. The project, under the State National Health Mission, aims to provide pre-hospital health emergency services to patients in critical and non-critical conditions, utilising life support ambulances to stabilise and facilitate prompt mobilisation to nearby hospitals. The initiative covers a wide range of health emergencies, including road accidents, critical diseases, and natural calamities, among others.

Mr. Summit Salunke, Vice Chairman of Sumeet Group Enterprises, expressed his commitment to enhancing public health infrastructure and improving quality of life for citizens of Maharashtra through this exemplary government initiative. He conveyed pride of being associated with this ventures’ far-reaching impact on patient care and improving emergency response times across urban and rural areas. He appreciates and thanks the leadership and administrators of Govt. of Maharashtra for coming up with such high specifications and bringing EMS industry in India at par with European and North American standards.

Mr. Diego Prieto Oliver, Vice-Chairman of SSG Transporte Sanitario SL, remarked, “It is inspiring to witness Maharashtra adopt such a clear and innovative mindset with this project, raising its quality standards to align with global leaders. This initiative, which redefines emergency care as a network that brings hospital-level care to the patient, represents a substantial advancement that will revolutionize the EMS industry in India.”

MEMS 108 ambulance

Built under a Public-Private Partnership (PPP) Design-Build-Finance-Operate-Transfer (DBFOT) model for the first time in India, with service provider contributing to 51% of the capital expenditure and the government contributing to 49%. MEMS-108 project is set to redefine emergency medical care by integrating advanced medical technology, data analytics, and high-tech communication systems. The program is designed to ensure faster response times across urban, rural, and tribal areas throughout the state, with 24/7 medical support through a state-of-the-art Emergency Response Center (ERC), based on NG911 standards and will be staffed with a specialized team of doctors.

Additionally, there will be a robust Information, education, and communication campaign to raise awareness about these free emergency services provided by the government. Further, this initiative will bring substantial benefits to the public by creating over 14,000 jobs in both skilled and semi-skilled categories, thereby generating significant employment opportunities. The project aims to deliver equal, international-level services to all 14 crore citizens of Maharashtra, ensuring comprehensive and equitable healthcare access. The government will benefit from increased public trust and transparency through improved service delivery, as well as reduced healthcare costs due to more efficient use of resources and enhanced capabilities in pandemic and disaster management situation in the state.

The project stands as a new benchmark in emergency medical services in India, promising not only technological advancements and operational efficiency but also a sustainable model for future public-private collaborations for quality service delivery by the service providers. The New MEMS 108 Project will be rolled out across the state in five phases in the coming months.

Fleet Key Advancements and New International Standard Benchmark Upgrades

The upgraded fleet is based on high-end body kits of ABS/PPMA material, providing highest durability and strength. It is equipped with high-end lifesaving medical equipment. The improved standards specify the requirements based on quality of design, performance and KPI based reporting structure that are key for better patient outcomes.

New Age Technology Integrations

Technological upgrades in ambulances now include Mobile Data Terminals (MDT), tablet PCs, RFID, GPS, caller location tracking, CCTV, TRIAGE systems, Customer Relationship Management (CRM), Computer-Aided Dispatch (CAD), Vehicle Tracking and Management System (VTMS), and patient arrival intimation systems, compared to the previous reliance on basic mobile phones and coordination with the caller for directions.

Enhanced training modules will also be developed for preparatory and emergency training for all personnel.

Fleet size almost doubled to 1756 from earlier 937

  • Advance Life Support (ALS) Ambulances – 255

  • Basic Life Support (BLS) – 1274

  • Neo Natal Ambulance – 36

  • First Responder Bikes – 166

  • Sea boat Ambulance – 10

  • River boat Ambulance – 15

The total capital expenditure procurement value has increased from approximately Rs. 240 crores for 937 ambulances (ALS-233, BLS-704) in 2013 to approximately Rs. 870 crores for 1,756 ambulances in 2024, reflecting the adoption of new international specifications and a variety of fleet types. The annual operational expenditure by the government has doubled from approximately Rs. 425 crore to Rs. 800 crores, in line with the expanded service scope and doubled fleet size.

In future, the State Government also wishes to introduce forward integration initiatives like for use of Helicopters and Drones for quickest medical assistance and Patient Arrival Intimation System in All Hospitals across Maharashtra.

You can avail this free service by dialling 108, ensuring prompt and efficient response to critical situations.

About Sumeet Group Enterprises

Sumeet Group Enterprises operates across more than 20 states in India, employing over 50,000 people. The company is dedicated to delivering innovative business solutions across various industries.

For more information, please visit www.sumeetgroup.com.

About SSG Transporte Sanitario SL

SSG is the 2nd largest Emergency Transport Services provider in Spain and 3rd largest in Europe, with +40 years’ experience, specialising in advanced and comprehensive medical solutions for emergency situations, and healthcare services.

For more information, please visit www.grupossg.com.

Maharashtra Government’s Advanced MEMS 108 Ambulance Project with Sumeet SSG to Revolutionize Public Health Infrastructure Read More »

Karan Kumar Moves on from ART Fertility Clinics

After a nearly two-year stint in healthcare, where he was responsible for marketing and growth for the Middle East and India operations, Karan Kumar has returned to the real estate sector, where he joins BPTP as their Chief Marketing Officer. Nearly two decades old, BPTP has a significant play in residential and commercial real estate in North India.

Karan Kumar

When contacted, Kumar confirmed the news, saying, “I am excited to be a part of BPTP in this phase of its growth journey. Its a brand strongly focused on delivering innovative products underpinned by a commitment to global sustainability standards while seeking to earn preference and trust from all stakeholders – customers, partners, and employees alike. I look forward to continuing to build upon this legacy while working with a very passionate and agile team at BPTP.

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Sancta Maria Students Shine at the 2024 John Locke Institute Global Essay Prize

Sancta Maria International School is proud to announce that three of its exceptional students – Nishi, Aanya, and Raunak – have been awarded Merits at the prestigious John Locke Institutes 2024 Global Essay Prize.

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Students Honoured During the Assembly at Sancta Maria

The John Locke Institute Global Essay Prize is a prestigious competition aimed at young students to encourage independent thought, critical analysis, and clear reasoning. It invites participants to write essays on a wide range of subjects, including Philosophy, Politics, Economics, History, Psychology, Theology, and Law, extending beyond the regular school curriculum. Essays are judged by senior academics from top universities such as Oxford and Princeton. Winners are selected in each subject category, with a Grand Prize awarded to the best overall essay. Additionally, a junior category prize is awarded to outstanding writers under 15 years old.


From Sancta Maria, Nishi received a Merit in the Junior category for her essay, demonstrating a deep understanding of her subject and the ability to research and articulate her thoughts with clarity and insight. Aanya and Raunak, both recognised for their essays in the Politics, showcasing their strong analytical skills and passion for political thought.


The awards ceremony, held at the Grosvenor House Hotel in London, saw nearly 2,000 attendees, including the competition’s finalists, their families, and distinguished guests. The evening was marked by a keynote address from former UK Prime Minister, Liz Truss, who congratulated the young scholars on their achievements. The event provided an inspiring opportunity for students to celebrate their hard work alongside peers from around the world.


Ms. Hema Sanjay, Principal of Sancta Maria, congratulated the students, “We are incredibly proud of Nishi, Aanya, and Raunak for this remarkable achievement. Their success on the global stage is a testament to their dedication, curiosity, and critical thinking. At Sancta Maria, we believe in nurturing these qualities and encouraging our students to push their intellectual boundaries. We hope this experience motivates them to continue exploring new perspectives and ideas.”


The winning essays will be published later this year, allowing a broader audience to appreciate the insightful work of these young scholars.


This achievement adds to Sancta Maria’s growing list of accolades in academic and extracurricular domains, reaffirming its commitment to fostering excellence in every student.


To know more about Sancta Maria and its offerings, visit sanctamaria.in or call us on 97050 03222.

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