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Formovie, a Mi ecosystem company jointly established by Appotronics Corporation and Xiaomi Technology, has launched its avidly anticipated Cinema EDGE projector. Distributed in India by Aytexcel Pvt. Ltd., the official representative for the Formovie brand in the country, this premium laser device promises an enhanced viewing experience with its innovative design and futuristic technical capabilities.

Formovie Cinema EDGE Laser TV

The official launch of the Cinema EDGE projector has been announced on 15th of October 2024.

The revolutionary product belongs to the EDGE series and promises exceptional picture quality, stunning brightness and next-generation specifications for an immersive viewing experience. The direct integration of Google TV and Netflix eliminates the need for external devices, enabling users to watch all their favourite shows and movies straight from the projector.

“The home entertainment segment in India is undergoing a major transformation. In keeping with these shifts, the brand-new Cinema EDGE projector promises to turn your living room into a state-of-the-art home theatre. Unlike traditional projectors that require a capacious space to operate, this advanced device delivers stunning, high-definition visuals even in compact places. Whether you are a fan of laser TVs, a home theatre enthusiast, or just interested in cutting-edge projection technology, the Formovie Cinema EDGE 4K UST Laser TV projector is sure to impress,” says Sushil Motwani, Founder of Aytexcel Pvt. Ltd.

The Formovie Cinema EDGE incorporates the latest Advanced Laser Phosphor Display (ALPD) technology with 4K resolution, offering vibrant and lifelike colours. It also features MEMC technology, which adds a new dimension to action movies, sports events, and gaming sessions by delivering fast-moving images with exceptional sharpness. The deep dark tones and bright colours will look flawless next to each other with the aid of a 3000:1 contrast ratio, HDR10 and HLG (Hybrid Log-Gamma).

The Formovie Cinema EDGE’s ultra-short throw properties allow it to achieve a throw ratio of just 0.23:1, transforming even the smallest room into an entertainment zone. This means that users need only a 49 cm distance to project a 150-inch screen.

Delivering rich and dynamic audio for a complete cinematic experience, the device is equipped with dual-certified DTS-HD and Dolby Audio support. Powered by 2 X 15-watt speakers from global leader Bowers & Wilkins, these immersive acoustics deliver a full-bodied, natural sound for an unparalleled listening experience.

Integrated with Google Assistant, the voice button on the remote control can help users operate the device effortlessly. The EDGE projector also encompasses a variety of connectivity options, including HDMI, USB and wireless capabilities, ensuring compatibility with a wide range of devices.

With dimensions of 456x308x91mm, and an elegant design, it is one of the smartest and most aesthetically pleasing portable projectors. And thanks to its Wi-Fi 6 technology, it provides faster internet connectivity for uninterrupted streaming and browsing.

The Formovie Cinema EDGE is more than just a projector; it is truly a gateway to a whole new world of entertainment. Priced at Rs 285000, it will be available at Formovie India Website and Amazon.in. Home theatre enthusiasts can also experience the features firsthand at Formovie experience lounges.

About Antara

Launched in 2013, Antara is the senior-care business of the reputed 40-year-old Max Group. It is an integrated eco-system for senior care, operating two main lines of businesses – Residences for Seniors and Assisted Care Services.

Antara’s first senior residential community in Dehradun comprising nearly 200 families, caters to their social, recreational, educational, wellness, and health-related needs. In 2024, it will open its second senior living community in Noida’s Sector-150 with families moving into the 340 apartments built in the first phase.

Antara’s Assisted Care Services include ‘Care Homes’, ‘Care at Home’ and ‘AGEasy by Antara’. This line of business caters to seniors above the age of 55, who need more immersive interventions in their daily lives due to medical or age-related issues. With facilities across Gurgaon, Noida and Bengaluru, the Care Homes provide long-term care to seniors who require constant medical and nursing supervision, and short-term care services for the recuperation of seniors. Its Care at Home services, offered in Delhi NCR, Bengaluru and Chennai, provides well-equipped, trained professionals offering care to seniors inside their home’s comfort. AGEasy by Antara is a holistic D2C product and devices platform that helps seniors manage common chronic conditions, along with expert-assisted advice.

Recently, Antara conducted a first-of-its-kind survey ‘State of Seniors’ to understand the elderly population better with a special focus on their aspirations, preferences, challenges and opinions on today’s socio-cultural and economic issues. Conducted in North, South and West regions, it covered ~2,000 middle and upper-class elders aged 55 years and above.

Meitra Hospital Calicut, a leading quaternary care hospital in Kerala, has won the Brand Bharat-Swadesh Samman award at Swadesh Conclave 2024. Meitra’s CEO Nihaj G Mohammed received the award from Nitin Gadkari, Minister of Road Transport & Highways at Vigyan Bhawan, New Delhi. The accolade, ‘Excellence in Healthcare Innovation,’ recognises the hospitals commitment to providing world-class medical care and its pioneering efforts in enabling access to super-speciality medicine and advanced technology in the health sector.

Meitra Hospital CEO Nihaj G Mohammed received the Swadesh Samman Award for ‘Excellence in Healthcare Innovation from Nitin Gadkari, Minister of Road Transport & Highways at Swadesh Conclave 2024 held at Vigyan Bhawan, New Delhi

The event was graced by several prominent figures, including Union Minister of State for Panchayati Raj S. P. Singh Baghel, former Union Minister Anurag Thakur MP, former UP Chief Minister Akhilesh Yadav MP, Manoj Tiwari MP, 15th Finance Commission Chairman N.K. Singh, and former Chief Justice N.V. Ramana.

Key speakers at the Swadesh Conclave included renowned film and commercial director and brand strategist Prahlad Kakkar, spiritual guru Shri Sadhguru Shri Dayal, playback singer Padma Bhushan Usha Uthup, Indian classical vocalist Sunanda Sharma, Mankind Pharmas Managing Director and Vice Chairman Rajeev Juneja, Supreme Court Senior Advocate and Chairman of ILRF Pradeep Rai, Editor-in-Chief of APN Channel Rajshri Rai, and Dr. Jagvinder Singh Virk, among others.

The Swadesh team, in their remarks while presenting the award, stated, “With its commitment to delivering world-class quaternary healthcare and exceptional patient-focused treatments, Meitra Hospital stands as a beacon of excellence in the healthcare sector. Meitras state-of-the-art facilities and Centers of Excellence embody the spirit of innovation in diagnosis and interventions. The care and service that Meitra offers have been game changers for healthcare in India.”

Designed with expertise from the Cleveland Clinic, USA, Meitra Hospital offers state-of-the-art facilities, cutting-edge technology, and highly skilled medical professionals. The hospital has set a benchmark for healthcare excellence in India.

“We are deeply honoured to receive this award. It reflects our unwavering commitment to delivering outstanding patient care and advancing super-speciality medicine. This recognition is a testament to the hard work and dedication of our entire team as we strive to serve our patients better,” said CEO Nihaj G Mohammed after receiving the award.

“Meitra Hospital is equipped with the latest technologies and exceptional medical expertise. Our foundation is built on the principle of sharing the innovative techniques and knowledge weve discovered with everyone,” said Chairman Faizal Kottikollon.

Over the last eight years, Meitra Hospital has evolved into a premier quaternary care institution, recognized for its world-class infrastructure, premier medical facilities, and clinical services that exemplify excellence in India. In just seven years, Meitra has provided healthcare services to over one million individuals, a milestone celebrated under the campaign 1 Million Smiles.

Meitra Hospital has eight Centers of Excellence, offering comprehensive treatment systems that leverage cutting-edge technology and the expertise of leading specialists. These centres include Heart & Vascular Care, Bone, Joint & Spine, Neurosciences, Gastrosciences, Nephro-Urosciences, Blood Diseases, BMT & Cancer Immunotherapy, Obstetrics and Gynaecology, and Organ Transplantation.

Meitra Hospital has successfully performed several rare and complex surgeries, including groundbreaking heart transplants. With advanced healthcare technology and exceptional patient care, Meitra Hospital stands as a model of excellence in the country. The Hospital actively supports and contributes to charitable causes while also extending medical assistance and providing advanced surgeries at affordable costs to economically disadvantaged patients.

The EY-FICCI report on ‘Decoding India’s Health Landscape’ examines the evolution of India’s health sector over the past two decades and projects its development forward to the year 2047. As India strives towards this healthcare vision, key imperatives include increasing the number of qualified doctors and nurses to 12.5 and 15 million, respectively. The report also underlines the need to ensure that healthcare remains a cornerstone of the nations development journey.

The pioneer of Polyscientific Ayurveda, Dr Ravishankar Polisetty

This Independence Day, the pioneer of Polyscientific Ayurveda, Dr Ravishankar Polisetty, proposes an ambitious plan that could position the nation as the healthcare capital of the world within the next two decades. Dr Polisetty, who is a cardiac surgeon, a Pioneering Ayurvedic researcher, and a data scientist, believes technological advancements when combined with the wisdom of alternative medicines like Poly Scientific Ayurveda can help India to make significant strides in the health sector.

“As we mark the 77th Independence Day, it is also the right time to realise India’s potential to become a global healthcare leader through the integration of scientifically validated traditional Ayurvedic systems like Poly Scientific Ayurveda with modern medical practices. Poly Scientific Ayurveda, with its focus on preventive mechanisms, can effectively support scientific medical treatments to create a more comprehensive healthcare system. This will help achieve better patient outcomes that can complement global health standards,” says Dr Polisetty.

He also mentions how novel concepts like Smart Health Cities, which blend natural remedies with advanced technology, can help improve the quality of life of people. “The concept of health city projects has evolved in recent times and focuses not only on medical treatment but on creating a strong health ecosystem. It addresses other components, including a pollution-free environment, clean air and sustainable practices, to enhance overall health and well-being,” adds Dr Polisetty.

Incidentally, Dr Polisetty has also unveiled his ambitious plan to set up a US$ 1.8 billion Smart Health City in Telangana, for which he has started preliminary discussions with policymakers. Expected to be completed in four years once the government gives its nod, the project will include a holistic cancer centre, an academy, a rehabilitation clinic, an innovative hospital, a hotel and other infrastructural elements. “Apart from Telangana, we would also like to extend similar projects to all 34 metros in India so that we can create an entire health ecosystem across the country,” adds the visionary.

In his opinion, while talking about holistic healthcare, we must also consider the use of advanced medical technologies, data analysis, AI-driven diagnostics, telemedicine, and remote patient monitoring to improve healthcare. “This approach can enhance patient care, optimise resource use and address healthcare challenges as well as emergencies more effectively,” he concludes.

Researchers have identified blood biomarkers, and their levels linked with healthy ageing. This allows them to predict a person’s biological age, regardless of their date of birth.

Unlike the chronological age, which simply reflects the number of years a person has lived, biological age reveals the rate of a persons body ageing on a cellular level. The biological age is affected by things like diet, exercise, stress, sleep quality and habits such as smoking and alcohol consumption. These leave traces of damage in your blood, making Decode BloodAge an effective predictor of your true health status.

Using a simple blood test, our clock accurately analyses over 70+ blood biomarkers and human metadata. This comprehensive report not only includes your biological age, but also reveals its main contributors and recommends solutions to improve your biological age, providing a more accurate picture of an individuals true health status.

For the blood sample collection, we have partnered with Tata1mg Labs – India’s largest digital health platform- holding NABL accreditation, for blood sample collection and biomarker analysis. Blood circulating through the entire body offers crucial insights on your overall health. Like a cricket scoreboard that compiles every ball, over, wicket and run to reflect the game’s status, Decode BloodAge compiles various blood markers and metadata to give a comprehensive ‘score’ of your health status – your biological age.

Darshit Patel, CSO and Co-founder of Decode Age says, “BloodAge test is a step up from your usual blood test,”. He further adds, “Referencing over thousands of human data and taking into account the patients current health status, this test provides an extra layer of understanding of your ageing status, current biomarker levels and suggesting a way to improve it.”

Decode Age, a leading name in longevity and healthy ageing research introduces this technology to India with their AI-based Biological Age Test, “Decode BloodAge”, an effective predictor of biological age. Backed by more than 10000 Patient study, BloodAge provides a revolutionary approach to understanding and tracking your biological ageing at a cellular level.

This innovative test is part of Decode Ages broader mission to make longevity science accessible to all. By providing individuals with the tools to understand and influence their biological age, Decode Age aims to develop a proactive approach to ageing, enabling people to live longer, healthier lives. The Biological Age Test is now available for purchase through Decode Ages website and limited retail partners.

For more information, visit decodeage.com/products/bloodage.

The liver experts at Sri Ramakrishna Hospital recognize the silent emergency of alcohol induced liver problems, offering insights to this extremely preventable condition. The Hepatology Department at Sri Ramakrishna Hospital is well-equipped to diagnose the disease much earlier and provide timely treatment to restore healthy liver function.

With the ongoing increase of publicly advertising alcohol, the number of people consuming alcohol is increasing day-by-day. Unfortunately, youngsters at times under peer pressure or due to other reasons are consuming alcohol without understanding its adverse effects on the body.

The liver health experts at Sri Ramakrishna Hospital offer insights to the effect of alcohol on liver health to curb the excessive consumption of alcohol and control the cases of alcoholic fatty liver diseases among both youngsters and elders.

The medical statistics report that 50% of the cases at the hepatology department report for alcoholic liver disease. People seek treatment only when they start experiencing symptoms, it is important to know that seeking an early diagnosis for alcoholic liver disease can help prevent further damage and also improve the quality of life.

Alcoholic liver disease is a common liver condition and is also the most preventable condition. It progresses through three stages,

Steatotic fatty liver disease: This condition leads to build-up fat in the liver cells enlarging the liver.

Acute hepatitis: It is the inflammation of the liver cells that leads to permanent scarring of the organ.

Cirrhosis: It is often considered as the end-stage liver disease where the liver function is entirely compromised.

When a liver enters the end-stage it causes a condition called liver cirrhosis which may always require undergoing liver transplantation as the condition cannot be reversed especially when the patient continues the intake of alcohol and refuses to follow any healthy lifestyle habits. Fortunately when people are determined to quit the habit of alcohol consumption it can positively impact the liver health by improving function and also saves the person from several hospital visits without burning a hole in their pockets.

The liver experts are encouraging people of all ages who have just started consuming alcohol to assess their liver health with simple blood tests and imaging procedures and seek doctor guidance regarding how the alcohol consumption is affecting their health. Even consuming a small amount of alcohol can lead to the build-up of fat in the liver, and the disease can proceed more rapidly than expected.

Unfortunately, alcoholic liver disease cannot be identified by an individual unless the disease has progressed and starts to show symptoms, hence it is important for moderate and heavy alcohol consumers to seek early diagnosis to prevent further progression of the disease.

There is a saying that a certain level of alcohol everyday benefits overall health. But unfortunately, there is no safe level of alcohol and even consumption of very little alcohol can only lead to developing an addiction which can become difficult while one tries to quit. Addiction is a stage where a person cannot stay away from alcohol and needs it every single day. Even though there is help to overcome alcohol addiction, it requires a lot of determination and support from the person who is willing to quit the habit for the sake of one’s health. It is advised to prevent such a situation rather than going through de-addiction.

When moderate alcohol drinkers develop alcoholic fatty liver disease, this condition can be reversed and the healthy liver can be restored. Generally, when a person is in end-stage liver disease signs like jaundice and other complications can occur. In people with liver disease kidney function is also highly compromised affecting the overall well-being.

The liver experts at Sri Ramakrishna Hospital emphasize the importance of “Prevention is better than cure” as alcoholic fatty liver disease is the most preventable liver condition. By deciding to avoid the intake of alcohol one can avoid the development of alcoholic liver disease. Also, it is important to understand that alcoholic fatty liver disease can be highly treated when diagnosed early and timely treatment is received. Safeguarding liver health is in one’s hand. Think wisely and act responsibly.

About Sri Ramakrishna Hospital

Sri Ramakrishna Hospital has attained an iconic reputation since its inception in 1975. Situated in the heart of Coimbatore city, this hospital has in many ways became a part of medical history. In fact, it has been an integral part of the healthcare revolution of modern India. Established and run by the SNR Sons Trust, Sri Ramakrishna Hospital treats several lakhs of patients each year. From providing the most advanced medical procedures to treatments for everyday ailments, they bring relief to patients from all walks of life using state-of-the-art technology and cutting-edge surgical and medical techniques to deliver outstanding results.

Dr. Kamakshi Memorial Hospital is proud to announce the launch of the “Parinamam” Support Group, a comprehensive initiative designed to provide holistic support for patients living with Parkinson’s disease. Parkinsons is a complex, slowly progressing neurodegenerative condition that presents both motor and non-motor symptoms, each requiring specialized care.

L – R: Ms Parvathi, Dr Sivaranjani, Gowri, Guest Patient, Dr Rajeswari, Dr Praveen Chander & Dr Anirban Laha

Understanding Parkinson’s Disease: A Multifaceted Challenge

Parkinson’s disease (PD) is often recognized for its motor symptoms, such as tremors, dyskinesia, issues with walking and balance, difficulty with swallowing, and speech disorders. However, it is essential to understand that Parkinson’s also encompasses non-motor symptoms, including cognitive issues, behavioral abnormalities, hallucinations, sleep disturbances, anxiety, and depression. These diverse symptoms necessitate a multifactorial approach to treatment, combining both pharmacological and non-pharmacological therapies.

“While titration of medications is critical for managing motor symptoms, the role of physiotherapy and occupational therapy cannot be understated,” says Dr. Parvathi, Head of the Physiotherapy Department. “It’s equally important to address the non-motor symptoms with a comprehensive support system.”

Introducing “Parinamam”: A Beacon of Positive Change

In response to the complex needs of Parkinson’s patients, Dr. Kamakshi Memorial Hospital has established the “Parinamam” Support Group under the expert guidance of neurologists Dr. Rajeswari, Dr. Praveen Chander, and Dr. Anirban. The name “Parinamam” translates to “Change,” signifying the group’s mission to bring positive change to the lives of those affected by Parkinson’s disease.

The primary goal of the Parinamam Support Group is to enhance the quality of life for Parkinson’s patients through a multifaceted approach. The group focuses on several key areas:

• Emotional Support: Providing a safe space for patients to share their feelings, experiences, and challenges, reducing feelings of isolation and depression.

• Information Sharing: Offering up-to-date information on Parkinson’s disease, including treatment options, management strategies, and lifestyle adjustments.

• Peer Support: Facilitating connections between individuals facing similar challenges, fostering a sense of community and shared understanding.

• Skill Development: Conducting workshops and activities to help patients maintain or improve their physical, mental, and social functioning, thereby enhancing their independence.

• Caregiver Support: Offering guidance and respite for caregivers, acknowledging their critical role and helping them cope with the demands of caregiving.

A Commitment to Continuous Support

Dr. T.G. Govindarajan, Chairman, and Dr. Sivaranjani, Director of Kamakshi Memorial Hospital, emphasize the hospital’s dedication to providing ongoing support for Parkinson’s patients. “Our Parinamam group meetings are held every four months, structured as half-day programs that include expert talks, demonstrations by therapists, interactive activities, and discussion sessions to address patient concerns. We also conclude each meeting with fun games and activities tailored for Parkinson’s patients,” they shared.

These meetings are offered free of charge, reflecting the hospital’s commitment to supporting the Parkinson’s community.

Join the Parinamam Support Group

Parkinson’s patients interested in joining the Parinamam Support Group are encouraged to contact Dr. Kamakshi Memorial Hospital at 044 66 300300 for further assistance

About Dr. Kamakshi Memorial Hospital

Dr. Kamakshi Memorial Hospital is a top group of hospitals in Chennai, with branches in Pallikaranai, Medavakkam, Adyar & Siruseri (OMR). Each branch is committed to providing high-quality medical care, with state-of-the-art facilities and a team of qualified experts to ensure exceptional patient care.

For more details visit www.drkmh.com.

Autumn in Asia is a time of wealth and prosperity. To make this festive season even more exciting, Parimatch, the #1 global gaming platform, has launched the Lakhpati Festival. Led by Parimatch’s brand hero, LAKHY- half-human, half-tiger-this initiative brings exclusive offers and generous rewards to players.

Parimatch Launches “Lakhpati Festival” with Daily Prizes

With a main prize of ₹11 lakhs, the Lakhpati Festival runs from September 23rd to October 31st and consists of 5 rounds. To join in, simply play festival games. Players who accumulate the most roar-points throughout the tournament will win the Grand Prize of ₹11 lakhs. The second and third place winners will also receive furrr-tastic prizes-shiny gold bars and coins! And thats not all- with a total prize fund far exceeding the Grand Prize, top-notch rewards will be up for grabs every week, giving every player the chance to win big this season!

LAKHY the Tiger commented on the ongoing Festival, “I’m absolutely thrilled to kick off the Lakhpati Festival! This marks the first tournament under my leadership, and I’m here to support the players every step of the way. As the embodiment of luck, I’m committed to bringing good fortune to everyone involved. So, let’s make this autumn unforgettable with fantastic rewards and numerous chances to win big!“

For even more chances to win, participants can take advantage of additional offers from LAKHY such as Daily Prizes, Play Everyday Wild Offer, and LAKHY Friday Hunt.

Daily Prizes from LAKHY

Play festival games and grab guarrranteed daily ₹200 from LAKHY! The more you play, the higher your chances to get into the Leaderboard and compete for additional rewards, including the Grand Prize of ₹11 Lakhs!

Play Everyday Wild Offer

Play every day from Monday to Sunday in any round and score +1,000 roar-points guaranteed! Keep roaring, keep winning!

LAKHY Friday Hunt

Celebrate the end of the week by playing your favorite festival games on Fridays and accumulate even more roar-points! The more you play, the more points you get! RRRHAH! Hurry up to join and win your lucky prize!

Wrapping Up

Autumn is the perfect time to celebrate the festive spirit, and Parimatch is adding to the excitement with the launch of the Lakhpati Festival! Under the guidance of LAKHY, Parimatchs PRO user, players will be inspired to push their limits and chase greatness every step of the way.

So, Brrro, join the Festival and win big this autumn! With LAKHY at the heart of the action, luck and prosperity are sure to flow to all participants! For more information about the Festival, check out the Terms & Conditions.

About Parimatch

Parimatch is the #1 global gaming platform that provides a complete suite of iGaming services to its customers. Since 1994, Parimatch has grown to be enjoyed by 3,000,000 active users worldwide. It is trusted by the worlds top athletes and celebrities: famous Indian actress Kajal Aggarwal and Trinidadian cricket star Nicholas Pooran are among their brand ambassadors. Parimatch is a partner of franchise cricket teams as MI Cape Town and Antigua & Barbuda Falcons, an exclusive global partner of a football team Chelsea F.C. Since 2019, Parimatch is one of the leading iGaming brands in Africa, Asia, and Latin America.

• Acknowledged for fostering a workplace culture that embraces generational diversity, gender equality, and inclusion

• Builds on Max Life’s continued recognition with the prestigious Laureate honour for 10 years of workplace excellence

Max Life Insurance Company Ltd. (“Max Life“/ “Company“) continues its strong commitment to workplace excellence, having been recognized among Indias Best Workplaces for Diversity, Equity, Inclusion, and Belonging (DEIB), Women, and Millennials by the Great Place to Work (GPTW) Institute. These recognitions are a testament to Max Life’s relentless focus on fostering a progressive and inclusive workplace that resonates with the evolving expectations of its diverse workforce.

Max Life recognized among India’s Best Workplaces for DEIB, Women and Millennials by GPTW

Max Life successfully met the rigorous standards established by the Great Place to Work (GPTW) Institute, undergoing a thorough evaluation of its workplace culture through the Trust Index™ and Culture Audit™. The Trust Index Survey, which accounted for 75% of the evaluation, focused on the quality of employee experience, while the Culture Audit, contributing the remaining 25%, assessed the company’s leadership strength and workplace practices. This comprehensive review not only offers valuable insights into Max Life from the employee perspective but also underscores the organization’s commitment to fostering a positive, inclusive, and empowering workplace.

Shailesh Singh, Senior Director & Chief People Officer, Max Life, said “Max Life is proud to be recognized by GPTW across key categories that highlight our firm focus on fostering a high-trust, high-performance culture. Were committed to creating an inclusive environment where every individual-regardless of background, gender, or generation- feels valued, empowered, and can thrive. Our belief in the power of diversity fuels our focus on driving innovation and strengthening our workforce.”

Earlier this year, Max Life was also honored with the prestigious Laureate title, recognizing 10 consecutive years of being featured in “India’s Best Companies to Work For” list, further demonstrating the company’s long-standing commitment to fostering a high-trust, high-performance culture that enhances both business outcomes and employee well-being. Max Life has ranked 28th in the coveted 100 Best Companies to Work for in India list and is placed amongst the Top 25 in ‘India’s Best Workplaces™ in BFSI’, according to the Great Place to Work (GPTW) Institute’s 2024 study. This year, the study evaluated over 1700 companies, with the top 100 receiving marquee recognition.

About Max Life Insurance

Max Life is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. Max Life has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY 2023-24, Max Life has achieved a gross written premium of INR 29,529 Cr.

For more information, please visit the company website at www.maxlifeinsurance.com.

Being Human Clothing is excited to announce the launch of its latest campaign, ‘Do It in Denim‘, an innovative initiative designed to redefine sustainable fashion. This campaign emphasizes our commitment to eco-friendly practices by incorporating recycled cotton and polyester into our denim collection, making it a conscious choice for style-savvy consumers.

Being Human Clothing Launches Do It in Denim Campaign

Sustainable Denim for a Better Tomorrow

In our ongoing endeavor to reduce environmental impact, the ‘Do It in Denim’ collection features denim pieces crafted with a blend of recycled cotton and recycled polyester. This thoughtful approach not only reduces the need for virgin materials but also helps minimize waste.

“At Being Human Clothing, we believe that fashion can be both stylish while being conscious,” said Mr. Vivek Sandhawar, COO at Being Human Clothing. “Our ‘Do It in Denim’ campaign is a testament to our dedication to creating clothing that is not only trendy but also kind to the planet. By using recycled materials, we are taking a step towards a more conscious future, without compromising on quality or comfort.”

The Perfect Fit for Everyone

The ‘Do It in Denim’ collection includes a variety of fits to cater to different styles and preferences. Whether you’re looking for a classic silhouette or a modern cut, our range has something for everyone:

For Men: Rugged Yet Refined

• Helium: Skinny Fit – For the man who prefers a sleek, tailored look with a sharp edge.

• Neon & Argon: Slim Fit & Cropped Slim Fit – Classic slim styles that balance a close fit with freedom of movement, ideal for those seeking effortless versatility.

• Krypton: Straight Fit – A no-nonsense, timeless cut for the man who enjoys a relaxed yet polished vibe.

• Beryllium: Bootcut Fit – Channeling retro charm with a modern twist, perfect for adding a bit of flair to any outfit.

• Radon & Organesson: Relaxed Anti Fit & Joggers – For the laid-back man who prioritizes comfort without sacrificing street-savvy style.

For Women: Bold and Chic

• Caesium: Skinny Fit – A figure-hugging fit that radiates confidence and style for the modern woman.

• Rubidium: Straight Fit – The ultimate blend of classic appeal and casual ease, designed for the woman who embraces timeless fashion.

• Radium: Bootcut Fit – A nod to retro silhouettes with a contemporary flair, ideal for women who love a balanced, elongating look.

• Scandium & Strontium: Cargo and Wide leg Fit – Effortless and street-ready, perfect for the woman who values comfort but isn’t afraid to make a statement.

Join the Movement: Do It in Denim

The ‘Do It in Denim’ campaign encourages everyone to make conscious choices without sacrificing style. From breakups to breakthroughs, parties to formal affairs, this denim collection has got your back, Do It Denim has something for everyone, all while staying true to the brand’s mission of conscious fashion.

About Being Human Clothing

Being Human Clothing is a fashion brand with a heart, operating under Being Human – The Salman Khan Foundation. Established in 2012, the brand is committed to promoting education and healthcare initiatives for the underprivileged through fashion that embodies the values of love, care, share, hope, help, and joy. With a presence in 15 countries, Being Human Clothing continues to grow, offering customers around the world the opportunity to look good, feel good, and do good.

To learn more about Being Human, please visit: Instagram | Website