Stuck on the Sidelines: Carlsberg reveals Three-Quarters of Adults Will Watch Football This Summer, but a Third Haven’t Played a Game in Six Months or More

COPENHAGEN, Denmark, July 7, 2026 /PRNewswire/ — A third of adults (31%) admit that they’ve not had a kickabout in six months or more*, compared to the whopping 73% who will watch a game this summer. With the summer of football now in full swing, Carlsberg has sought to change this and…

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